Do you always tell your customer that he has an embarrassing problem and offer him a solution? Or, do you offer the advantages of a solution which will ultimately solve his embarrassing problem and make him a happier person?Read More
We are your window to the world
Helping You to Grow Sales and Market Share Globally
Thank you for visiting us at The Store Academy.
Here is where we share valuable CASE STUDIES on how we have helped international brands with the following :
(i) new market development,
(ii) business location planning,
(iii) store count expansion / global franchise network management ,
(iv) in-store branding and layout planning, and
(v) fixing challenges in shop operations.
PROBLEMS RESOLVED, BUSINESS IMPROVED
When these hot topics are handled and managed carefully, brand owners experienced an improvement in their overall market brand perception and received feedback from customers on better brand experience. As a result, business grew internationally with higher sales and a larger market share.
If you believe we can help you in your business, click here to talk to us.
Best wishes and best of luck,
The Store Developers
Disclaimer : If you find yourself in a similar business situation and are eager to attempt to model after our solutions, please take into consideration that the solutions and advice offered to the brand owners are after a deep dive into their needs, wishes and individual business circumstances.
Many shop owners do sell great stuff in their shops. The focus is mostly about how to sell, who to sell it to and when to start a promotion. This is what we called traditional selling.Read More
Many companies do not understand why their sales are not improving despite offering discounts and freebies.Read More
This is not a chicken and egg situation. Firstly, always get your sales projection right, or as realistic as possible.Read More
In some locations, we see bare walls outside a shop. In modern cities, some landlords and local authorities allow the shop owners to make use of the bare walls as advertisement space.Read More
Have you sat at a restaurant where the tables and the chairs do not seem to be made for each other? It is either the table is too high or when the chair is too high, you end up bending over the dining table. Not the best dining experience indeed.Read More
We have created brand stories on walls and have seen many other cafe operators successfully created their own. Interestingly, most operators opt out of having a distinctive design on the ceiling, except those with a deeper pocket.Read More
Make full use of the window display or the counter display to encourage your customers to browse.Read More
It is always so tempting to pick a location where rent is cheap and as a result, consideration to the surrounding trade mix becomes secondary. We have seen stores sticking out of its operating trade area like sore thumbs.Read More
Franchisees are usually given a design guide book on how to build and renovate a new store. Sometimes, it takes experience to understand how to get the right practical dimensions on a shop front for a shop front signage to stand out.Read More
One common challenge we found in F & B stores is that the majority operators do not have a full year planning calendar to plan festive decoration and to introduce festive menu ahead of time.
Successful operators earn their largest profit during the festive season if they handle it right and plan sufficiently ahead of time to promote the specials festive menu.Read More
Some restaurant operators place a bar table against a wall to fit in customers who visit the restaurant alone. We always think it seems a bit sad to have customers facing the wall.Read More
If you are operating a restaurant, which team is most important towards your success? The chefs in the kitchen or the team at the front of house? They are equally important.Read More
We have come across many aspiring shop owners who decided to deep dive into new and untested locations due to lower rent.Read More
As the mall was not in operation yet, it was difficult for one to witness the most natural flow of shoppers circulation, the final trade mix (what would the surrounding shops be). The only thing that was more easily understandable was that in that quiet neighbourhood, most residents had to travel out to satisfy their eating, shopping and entertainment needs.Read More
It is quite common to see that a restaurant is often started by someone who loves to cook. If he is a good business manager, one who has the key skills for marketing, sales and business management, he is likely to be running a profitable restaurant.Read More
We have always wished that life is so simple and that all building owners will build at the best street junction with every store enjoying the best spot in the buildings.Read More
Once, we had to squeeze a typical business operating space of 900 square feet into a 100 square feet serving counter. In another instance, we had to brand and allow operation of a counter/ kitchen space that came with shared common seating area.Read More
We want to share a store location story which we came across - over a time span of five years.Read More
We all know that the food or products offered by a brand is important. However, just by looking at a store front, how do you attract a customer through the door even before your staff get to greet the customer?Read More